from the Mac's at 19 Broadway Fairfax CA blog

If you're just starting out as a new business, you might wonder: "How do I attract customers to my bar?" This article will explore the various methods available to get the word out about your new establishment. Word-of-mouth, Social media, email marketing, and sponsorship events are some examples of ways to reach your target audience. The type of event you hold will depend on your target demographic and what you can offer.

Social media

While social media can attract customers to your bar for a variety of reasons, using Facebook for bar marketing is especially effective for bars with 35+ followers. This is because your audience is most likely on Facebook and will engage with your posts. You should engage your community by creating posts that invite people to share their experiences. You should ask them for signature cocktail ideas and suggestions. You should also engage your followers in conversation by asking them questions in captions. This will increase your page's reach and page rank.

Another great way to attract more people to your bar is to use social media to post photos of events. You can use hashtags to search for these images later. Adding a photo of a bar's karaoke night will encourage more people to come to your bar the following week. You can also post videos of your bar's events, such as the latest karaoke night. Make sure to credit the contributors!

Word of mouth

When planning a marketing strategy, your target market should be identified as a group of ideal consumers. Consider your geographic location, preferred clients, and foot traffic in your neighborhood. Use these details to craft a customer profile and base your marketing strategy around them. Your target market should be composed of people from a specific age group, gender, and income range. Fortunately, you can gather demographic data by asking your current customers or doing some research.

In addition to word-of-mouth marketing, you can also ask your frequent bar patrons to promote your business. They are better positioned to tell their friends about your establishment, which is a great way to up-sell and attract new customers. A loyalty program could be implemented to reward these patrons for bringing new customers, or you can offer special discounts for referring friends to your bar. Furthermore, you can invite a guest list of potential clients to your bar.

Sponsoring events

There are many ways to promote your bar, but the most effective is to sponsor events. Many local bars host these events, which attract a wide variety of customers. One of the most effective strategies is to offer free or discounted drinks to attendees of the event. If your venue is close to the event location, consider offering them the opportunity to win the drink of their choice. Sponsoring a local sporting event will allow you to take advantage of the resulting exposure, and you'll be able to draw a crowd.

When considering whether to sponsor an event, it's best to consider who will attend the event. If your competition is also attending, this shows that you are serious about the event. Providing demographic data and contact information to potential sponsors will give your bar a leg up on its competitors. You'll also be able to leverage your presence by being seen as an authority on the subject matter. Sponsorship opportunities can be lucrative, but only if you know what you're doing.

Email marketing

Most bars and restaurants do not use email marketing to promote their business. However, if you do, you could be missing out on an effective marketing strategy. Creative marketing techniques like email marketing can help you build customer loyalty, brand recognition, and public relations. By using creative email design and messaging, you can reach a wider audience and boost your sales. The following are some effective bar marketing strategies you can use. You can follow these tips to make the most of email marketing for bar business.

Consider partnering with other bars. Many potential customers look for places to hang out online before visiting a bar. Create a presence on Facebook, Twitter, and Foursquare and post updates, specials, and pictures frequently. You can even offer discounts if customers check in to your establishment. These will not only improve your social media presence, but also increase referrals. However, you cannot overlook the importance of email marketing for your bar.

Ads on Waze

If you run a bar and are interested in increasing customer traffic, advertising on Waze is a good way to achieve that goal. The platform has an ad system that allows you to create ads that are relevant to your target audience and are easy to manage. Once you have created an account and decided on your budget, you can then customize your ad messages and start targeting the right audience.

Another way to attract customers to your bar is by setting up social ads that are targeted to the drivers in your area. You can even schedule these ads to appear only on certain days of the week. For example, if you know that your night is slow, launch an ad with a special deal for those who are planning on going out on that night. In order to track your ad results, you can set it up so that guests save it on their phone and show it to the waiter when they pay their bill or order their food. In addition, you can also create ads that tell your customers to say a specific promotion code when ordering their drinks.

Building an app

There are several ways to build an app to attract customers to your bar. The first one is to create a detailed description about your bar, including the location and theme of the bar, the target market, and the menu. This will allow you to tailor your marketing plan to these specific groups. Additionally, you should write down the salient details of your competitors to create a competitive advantage. Regardless of your niche or location, a well-written description of your bar will be helpful for investors and stakeholders.

Social media can be used to your advantage, too. With so many people relying on social media, you can tap into this by creating a bar app that will allow your followers to check in on your bar at any time. For example, if your bar carries craft beer, you can offer customers a chance to check in with the app. Another option is to partner with a social media influencer with a following among your target audience. By collaborating with them, you can make recommendations for your bar.